Clark Basement Waterproofing

Last updated: November 19, 2025

Clark Basement Waterproofing (“Clark,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you use our website and contact us, how we use that information, and the choices you have.

Our business is old-school and local. We mainly use the information you give us to schedule estimates, provide waterproofing services, and keep basic records.

1. Who we are

Clark Basement Waterproofing

Based in St. Clair Shores, Michigan

Phone: (313) 885-3915

Email: mark@clarkwaterproofing.com

We provide exterior basement waterproofing and related services in Metro Detroit.

2. Information we collect

We collect information in two main ways:

a) Information you provide directly

When you contact us, you may provide:

  • Contact details – name, phone number, email address

  • Property details – address, type of home, description of the problem

  • Messages – any information you include in the contact form or email

  • Job information – notes from an estimate, photos you send, and details needed to prepare a quote or complete work

Right now, this information is mainly stored in:

  • Mark’s email inbox,

  • Occasional paper notes or printed estimates, and

  • Basic digital files (e.g., Word/PDF quotes).

We do not currently use a CRM, online scheduler, call recording system, or marketing automation platform.

b) Information collected automatically (website)

When you visit our website, we and/or our hosting provider may automatically collect:

  • IP address

  • Browser type and version

  • Approximate location (city/region)

  • Device type

  • Pages visited and time spent on the site

  • Referring website or search term

This information is used in aggregate to understand general website performance and security (for example, blocking spam or attacks).

If we add tools like Google Analytics or advertising pixels in the future, we will update this section to describe them.

3. How we use your information

We use your information to:

  • Respond to inquiries and provide free estimates

  • Schedule appointments and communicate about your project

  • Prepare quotes and invoices

  • Provide waterproofing and related services

  • Keep basic business records for accounting, taxes, and warranty purposes

  • Improve our website and understand which pages people visit

  • Protect our business and website from fraud or abuse

We do not currently:

  • Sell your personal information

  • Rent your personal information

  • Use automated “profiling” or AI decision-making about you

  • Record phone calls

If our practices change (for example, if we add email newsletters, online scheduling, or advertising pixels), we’ll update this policy.

4. Legal basis / reasons we’re allowed to use your information

For most visitors and customers, we use your information because:

  • You asked us to (e.g., you filled out a form or called us),

  • We need it to provide services or estimates,

  • We have a legitimate interest in running and protecting our business, and

  • In some cases, we must keep basic records to comply with tax and legal obligations.

5. Sharing your information

We share your information only when reasonably necessary, such as:

  • Service providers – website hosting, email provider, IT/security support, and similar vendors who help us run the business

  • Professional advisors – accountants, lawyers, insurers (for business, legal, or warranty matters)

  • When required by law – if a court, law enforcement, or regulator requires us to disclose information

We do not share your personal information with unrelated third-party marketers or lead sellers.

If we ever start using specific tools such as Google Analytics, Google Ads, Meta (Facebook/Instagram) ads, or a scheduling/CRM system, we will update this policy to name them and describe what they do.

6. Cookies and tracking technologies

Our website may use cookies or similar technologies to:

  • Keep the site functioning properly

  • Remember basic preferences (if applicable)

  • Measure basic traffic and performance

Right now, our use of cookies is minimal and mainly for technical/hosting purposes. If we add tools like Google Analytics, remarketing tags, or advertising cookies, we will update this section and may add a cookie notice or banner if required.

You can usually control cookies through your browser settings by blocking or deleting them. Doing so should not prevent you from contacting us, but some site features may work differently.

7. Data retention – how long we keep information

We keep information only for as long as reasonably necessary for the purposes described in this policy, including:

  • Contact inquiries / emails: kept as long as needed to respond and maintain a basic history of communication

  • Estimates, invoices, and job records: kept for warranty, accounting, and tax purposes (often several years)

  • Website logs: typically kept for a limited period for security and troubleshooting

If you’d like us to delete certain information that’s not legally required to keep, contact us (see Section 11) and we’ll do our best to accommodate.

8. Security

We take reasonable steps to protect the information we hold, including:

  • Using reputable hosting and email providers

  • Limiting access to email and business files to the owner and trusted helpers

  • Keeping software reasonably up to date

However, no website, email system, or storage method is 100% secure. We cannot guarantee absolute security, but we make a good-faith effort to protect your data.

9. Children’s privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it where appropriate.

10. Your choices and rights

Depending on your location, you may have certain rights over your personal information, such as:

  • The right to access the information we hold about you

  • The right to correct inaccurate information

  • The right to request deletion of certain information

  • The right to opt out of marketing communications (if we ever send them)

Since we operate in Michigan and primarily serve local homeowners, we handle requests in a straightforward, common-sense way: if you contact us and ask what we have or want something corrected or deleted, we’ll do our best to help unless we are required to keep certain records by law.

To make a request, see Section 11.

11. How to contact us about privacy

If you have questions about this Privacy Policy or how we handle your information, please contact:

Clark Basement Waterproofing

Email: mark@clarkwaterproofing.com

Phone: (313) 885-3915

Mailing address: St. Clair Shores, Michigan (USA)

Please include your name, contact information, and a brief description of your request.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, especially if we:

  • Add new website features

  • Start using tools like analytics, scheduling, or CRM software

  • Change how we store or use customer information

When we make changes, we’ll update the “Last updated” date at the top of this page. In the case of significant changes, we may post a more prominent notice on the website.